The internet loves Peppa.
That’s the conclusion many people came to when they discovered the animated Peppa the penguin was the latest viral hit, as it went viral, the BBC reports.
And it’s not just online.
As NPR reports, the Peppa meme has been seen by millions across the world and has been adopted by others around the world, including the British and US media.
Peppa was the first cartoon character to have a racial epithet.
It was an iconic image for kids, and it was the subject of an ad campaign that aired on the BBC, CNN, CBS, NBC and Fox TV in the U.K. for years, the ABC reports.
It wasn’t until 2007, however, that the word “pep” began to appear in the Pepperidge Farm theme park, where children could see Peppa and his friends, the report notes.
The ad, featuring children, was produced by the BBC’s advertising department, and the Peppers have since gone viral, as people across the globe have been watching the video of Peppa, along with the ad, for the last several weeks, the AP reports.
People have been commenting on the video and comparing it to the racial slur “nigger,” while others have been asking what the word meant to them.
The word has been picked up by people on social media, with people using the word as a means to call for change, the Associated Press reports.
The Peppers were also the subject to an online petition that received more than 100,000 signatures.
A year ago, the hashtag #PeppaBallsOn began trending on Twitter, and people were making memes of the cartoon and sharing their stories about how they felt about Peppa’s racial history, the Huffington Post reports.
“There are people who say, ‘I feel sorry for Peppa because he is black,’ and others say, I feel sorry, too, because he looks black,” a white man in Washington state told the AP.
“It’s a conversation about how to say that you feel sorry.”
People have also been sharing the word in their social media accounts, including one Facebook user who posted a photo of herself wearing a Peppa hat with the caption, “I feel bad for him because I’m black.”
It’s a reminder of the way we see ourselves, the video shows, as well as how the word has impacted others.
The phrase “peppa pigs” has also been used to refer to Peppa as a mascot.
It’s not the first time the word came to mind, according to NPR.
In 2009, the term was used to describe the first black president of the United States, Bill Clinton, who was born in Arkansas and later grew up in New York.
The term has been used by various political and cultural figures, such as Kanye West and Donald Trump, and even by people who don’t have a racist past, such a journalist for The New York Times, Emily Nussbaum, reported.
In 2015, Trump also used the term in reference to the NAACP.
That term was coined in a 2006 video titled “I Don’t Believe In Race,” which was released by The Washington Post and then re-released as a meme in 2017.